What does scale mean for Naked Wines? A talk with CEO Nick Devlin

Wine Types
With Nick Devlin, the CEO of Naked Wines, I had the pleasure to discuss the developments and prospects of the wine e-commerce company.

Here you can find the transcript: https://www.good-investing.net/2021/02/13/nick-devlin/

We discussed the following topics:
00:00 Beginning and disclaimer
03:01 The impact of growth on Naked’s business
05:09 Nick’s move to the USA
07:05 Scale
09:34 Scale and Social Media
11:32 The competitive advantage of scale
13:54 Scale and customers
18:08 Improvements on the website
20:09 Pains of growth
22:56 Giving customers membership flexibility
26:06 Naked’s presence on YouTube
28:54 “Angry customers”
31:13 Who is the target customer?
35:28 Where Naked’s US customers come from
38:32 The impact of climate change
44:24 Is Naked’s way of doing wine more efficient?
47:56 Shipping and bottles
52:55 Hello Fresh and Naked Wines

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