Are you tired of all the doom and gloom headlines? Join us in this positive webinar where we don’t just talk about why the wine industry is struggling…we give you ideas to do something about it! In a brief 45 minutes webinar, we’ll discuss generational motivations and the psychology currently at play in this unprecedented generational shift.
Then we’ll provide you with specific and concrete ideas on how you can tweak your businesses to appeal to today’s new curiosity seekers without risking the stability of your existing loyal fanbase.
Susan DeMatei will be joined by special guest Nadia Kinkade, the Director of DTC for Far Niente Wine Estates, to discuss how they tackle the challenge.
Bring your questions for the live Q&A during the event.
Broadcast Date: 06/08/2023 11:00am (PT)
Presenters:
Susan DeMatei, President & Founder / WineGlass Marketing
Nadia Kinkade, Director of DTC / Far Niente Family of Wineries and Vineyards
Webinar Sponsor:
WineGlass Marketing
https://wineglassmarketing.com
Produced by:
Wine Industry Network
https://wineindustrynetwork.com
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